Calgary, AB — What started as an innovative advertising idea in the basement of a SW Calgary home has turned into an ongoing National success story for three Calgary entrepreneurs.
Claudio Rodrigues, Brad Wolff and Jill Rodrigues, formed Retail Media Group in February 2002 with a vision of bringing new, cost-effective, mass reach advertising vehicles to market. The company began with the invention of AdBarTM, a simple yet highly effective captive audience medium which leverages the massive traffic at grocery stores. If you’ve been to a grocery store, chances are you’ve held the Company’s product in your own hands. AdBar launched in 57 Calgary & Edmonton Safeway locations with CTV as the first advertiser. Today, AdBar has evolved into a major mass medium delivering over 90 Million Impressions every 4 weeks in over 800 grocery stores across the country! The advertising product selection has grown and now includes AdTray and AdCap advertising, the City of Calgary rink boards, recreation guides and golf courses.
In 2008, RMG expanded its sales operations as the exclusive national distributor of AIR MILES INCENTIVES®. AIR MILES INCENTIVES® leverages the established brand and infrastructure of Canada’s premier coalition loyalty program, The AIR MILES® Reward Program. It makes the currency accessible to qualified small and medium sized businesses by offering a turn-key and cost-effective AIR MILES® reward miles issuance solution. In addition, AIR MILES INCENTIVES® provides a loyalty solution for Business to Business, and Employee Incentive initiatives. RMG’s first AIR MILES INCENTIVES® client purchased 5,000 AIR MILES® reward miles and, in just five years, more than 475 businesses have joined and have issued over 63 million reward miles across the country.
“We’re delighted to be included again in the 25th annual PROFIT 500 ranking of Canada’s Fastest-Growing Companies by PROFIT Magazine, for the second year in a row” said Claudio Rodrigues, CEO of RMG. “It’s a validation of our mission as a company, and we are very thankful to our passionate, and highly talented, employees and to our many loyal customers”.
“To celebrate the 25th anniversary of the Fastest-Growing Companies in Canada, the PROFIT 500 has expanded to recognize the entrepreneurial achievements of more than 500 Canadian companies,” says Ian Portsmouth, Publisher and Editor-in-Chief of PROFIT Magazine. “PROFIT is proud to now showcase Canada’s forward-thinking small business entrepreneurs and honour their talents and innovations.” Ranking Canada’s Fastest-Growing Companies by five-year revenue growth, the PROFIT 500 profiles the country’s most successful growth companies. Published in the Summer issue of PROFIT and online at PROFIT500.com, the PROFIT 500 is Canada’s largest annual celebration of entrepreneurial achievement.
RMG is an innovative advertising and loyalty solutions company dedicated to creating value for clients. RMG employs over 75 people. Head office is located in Calgary, AB with sales and operations staff in all major markets across the country. To learn more about Retail Media Group Inc. visit www.retailmedia.ca.
PROFIT: Your Guide to Business Success is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 31 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at PROFITguide.com.