One group.
Endless possibilities.
Retail Media Group connects digital and OOH media, loyalty, and partnerships to drive growth across client ecosystems.
Retail Media Group Inc., known as RMG, is a Canadian-owned group that operates two businesses: RMG Advertising, which sells programmatic and location-based advertising, digital out-of-home and out-of-home media to brands and their agencies, and RMG Loyalty, which builds and runs loyalty programs for businesses. RMG owns and supports both, from Calgary, Alberta.
The RMG Advantage
From first impressions
to repeat customers.
Finding new customers and keeping them usually means managing separate partners. At RMG, it’s one team. RMG Advertising puts your brand in front of the right people at the right moment, across digital and out-of-home. RMG Loyalty turns those first visits into lasting relationships. Our partnerships extend that reach further, so every stage of the customer journey works toward the same goal.
What people ask about RMG
Retail Media Group Inc., known as RMG, is a Canadian-owned advertising and loyalty group with its head office in Calgary, Alberta. It operates two lines of business, RMG Advertising and RMG Loyalty, and has worked in these sectors for 25 years. RMG is the parent company; the two businesses sell separately.
RMG Advertising and RMG Loyalty are the two lines of business of Retail Media Group Inc., which owns and supports both. Each operates as a separate business with its own website, team and clients, at rmgadvertising.com and rmgloyalty.ca. RMG is the Canadian parent company standing behind the two of them.
Which RMG business to approach depends on the goal. For reaching shoppers through programmatic, digital, or place-based out of home advertising, whether location-based, connected TV, in-store or elevator media, that is RMG Advertising at rmgadvertising.com. For launching, improving or growing a loyalty program, that is RMG Loyalty at rmgloyalty.ca.
RMG is based in Calgary, Alberta, and sells well beyond it. Its advertising business runs campaigns and media networks nationally, and the group delivers solutions throughout North America. Sales and operations people are stationed in every major Canadian market, so a brand is served from its own region rather than remotely.
Retail Media Group Inc. runs an advertising business and a loyalty business, and the two are distinct operations under a single owner rather than one company doing both jobs. A brand can buy media from RMG Advertising with no loyalty engagement, and a business can build a program with RMG Loyalty without buying advertising.