Built to work apart.
Designed to work together.
RMG Advertising and RMG Loyalty bring distinct areas of expertise together under Retail Media Group, giving brands and businesses access to connected thinking, deep industry knowledge and solutions that can work independently or together.
RMG operates two businesses. RMG Advertising helps brands and agencies reach shoppers through advanced programmatic display advertising, location-based digital advertising, audio, connected TV, digital out-of-home, and traditional out-of-home networks. RMG Loyalty helps businesses launch, run and grow existing loyalty programs, establish new platforms, and even develop custom loyalty solutions. Each sells independently from its own website, and Retail Media Group Inc. is the Canadian group that owns and supports both.
Two companies. One connected advantage.
Advertising built around the right audience.
RMG Advertising helps brands and organizations connect with the people most likely to become customers through audience intelligence, location data and targeted advertising strategies designed to drive measurable results.
Loyalty experiences that deepen relationships.
RMG Loyalty helps businesses build stronger, more valuable customer relationships through loyalty strategy, personalized experiences and data-driven engagement that keeps customers connected to the brands they choose.
Reach them. Engage them. Keep them coming back.
Reach
RMG Advertising helps brands connect with the audiences that matter.
Engage
Turn audience insight into relevant and measurable action.
Retain
RMG Loyalty helps strengthen customer relationships and encourage ongoing engagement.
Looking for a broader way to work together?
What people ask about our companies
RMG Advertising helps brands and their agencies reach the right shoppers and prove what the campaign moved. It sells location-based advertising, connected TV, programmatic display and video, and out-of-home media including grocery and elevator networks, through GeoQuest Targeting, AdBar and its Predictive Advertising Solutions. More than 1,100 brands have used it.
RMG Loyalty designs, launches and runs loyalty programs for businesses in Canada, through three services: Loyalty Solutions, Loyalty Consulting and Loyalty Management. Programs can be turnkey or built from the ground up. Loyalty Management is the service for a business that already has a program and wants it operated and grown.
Location-based advertising uses where people actually go to decide which advertising they see. Devices observed at specific places, such as a competitor’s store, a venue or a neighbourhood, are grouped into audiences and served relevant ads. RMG Advertising builds those audiences with GeoQuest Targeting and measures the visits a campaign drove.
Place-based advertising puts screens and displays inside the places people already spend time, such as grocery checkout aisles, elevators and office lobbies, rather than beside a road. A billboard reaches people in transit; place-based media reaches them standing still, close to a decision. RMG Advertising operates grocery and elevator networks across Canada.
A coalition loyalty program lets members earn and redeem rewards across several unrelated businesses rather than only one. A business takes part by partnering with the program’s operator, and an operator grows by recruiting more partners. RMG Loyalty works on both sides, advising businesses on which programs fit and helping providers extend their reach.