Partnerships that power growth.
Retail Media Group works with individual businesses, retail media networks, agencies, resellers, and strategic partners to build stronger solutions, expand capabilities, and create more opportunities for growth.
RMG partners with organizations that want to work alongside its advertising and loyalty businesses rather than buy from them: brands with space to monetize, media owners with inventory, agencies and resellers, loyalty program providers, and strategic partners. Partnership inquiries reach Retail Media Group Inc. and route to RMG Advertising or RMG Loyalty.
Three partnership paths. One shared goal.
Extend the value of your business ecosystem.
We work with brands and companies to strengthen customer relationships and create more value across media, loyalty, and engagement.
Build stronger solutions together.
We partner with agencies, resellers, and strategic partners to deliver integrated solutions that drive better results for clients and customers alike.
What partnership can unlock
What people ask about partnering with RMG
A retailer with regular foot traffic can open its space to advertising through RMG Advertising’s networks, including AdBar in grocery and elevator and in-store screens in buildings across Canada. The first step is a conversation with RMG about the site, its traffic and the formats that suit it. Terms are agreed per location.
RMG works with five kinds of partner: retailers with space to monetize, media partners with inventory to fill, agencies and resellers who want to offer these services to their own clients, loyalty partners running programs they want to grow, and strategic partners whose capabilities complement RMG Advertising or RMG Loyalty.
Yes. Agencies and resellers can take RMG Advertising’s location-based, connected TV and out-of-home inventory to their own clients, with RMG handling delivery and reporting behind the scenes. It suits an agency that wants programmatic and out-of-home capability without building a trading desk. Approach RMG and you will be routed to the right team.
RMG Loyalty partners with established program providers, from national reward networks to niche points systems, to grow their presence among Canadian businesses and consumers. The provider brings the program; RMG Loyalty brings the network, implementation support and go-to-market strategy, and builds partnerships with businesses, franchises and regional chains that would benefit from it.
A media partner with screens, venues or inventory gains access to RMG Advertising’s advertiser demand, built over 20 years and more than 13 billion impressions delivered, without building a sales team of its own. RMG handles the advertiser relationships, campaign delivery and reporting; the partner supplies the audience and the space.